publication date of the article and thus continue to interest your personas with content dealing with their problems, which your company can obviously solve. ones, look at your old articles that have been acclaimed by your readers and update them (Editor's note: For the anecdote this article is the example).
To do this, you can apply the good old Pareto Specific Database rule called 20/80. For example : - the 20% of articles that make 80% of your website's audience - the 20% of articles that generate 80% of your site's SEO traffic - the 20% of pages that convert your audience the most into leads (submissions via your forms) - the 20% of pages that
make 80% of new contacts This best practice also allows you to resubmit your post to search engines. SEO will be mechanically improved. Your Emails: By analyzing a few simple data such as the history of emails opened, read and clicked, you can choose to schedule an emailing by always offering content to read or download.