which is customizable by conditional formatting in Excel. No. 8. Make the report by hand, resorting to automation only when the process has been worked out by hand. To reduce the influence of the human factor, add diagnostics to the report using the if function . Are words needed in the report? Whether to include textual information or only numbers in the report.
On the one hand, the words are always the subjective view of the one who prepares the report, however, subjectivity can be reduced to a minimum if simple Specific Database rules for providing textual information in the report are established. Experience shows that SMART technology is appropriate in this case (an abbreviation describing the technology of effective goal setting: Specific, Measurable, Achievable, Result-Oriented, Time-Determined).
Here is an example, comparing two possible comments to the report: Recently, the number of clicks has increased significantly compared to the previous period, due to changes in the advertising campaign. This made it possible to bring the task closer in the reporting period.