In December 2021, KFC took advantage of the situation and held a "Crazy Four Literature Festival" event. high. "Crazy Four Literature" has too many chances, and it is easy to forget other cases of KFC as a marketing master. In these communication events led by itself, you can find that KFC has a great understanding of contemporary young people's psychological insights and popular culture. How deep, it can be described as a well-deserved king.
For example, on January 4 at the beginning of the year, the first day of the working day, KFC co-branded Bubble Mart launched a blind box. Consumers phone number list can get a DIMOO blind box by purchasing a designated family bucket set meal at a KFC store for 99 yuan. If you want to collect a complete set of dolls, you need to purchase at least 6 packages, and the probability of rare hidden items among them is 1:72.
In this event, KFC also adopted the method of hunger marketing, and the set meal is limited to 263,880 copies. The gambling nature contained in the blind box package itself, after being infinitely magnified by the limited supply, completely seduced the "devil" hidden in human nature. Once launched, it became popular on the whole network and successfully went out of the circle.