Taking action to improve the search experience on the Discover page, Instagram now allows searching by typing a keyword or keyword phrase on a topic. Previously, searches could only be done through hashtags, bookmarks, usernames and profile names. In addition, categories such as 'Major', 'Accounts', 'Tags' and 'Places' have been added to the bottom of the search bar.
For some time now, this section has categories based on specific interests, such as travel, architecture, decoration, art, food, style, music, to facilitate content discovery.
IGTV and Store categories are also added to the menu on the Explore page.
Reminding that the Store page is now placed Malaysia Phone Number List on the home page menu in the last update, we need to underline the importance that Instagram attaches to increasing the activity of manufacturers and e-commerce brands and how it prioritizes this issue.
Other 2020 updates
Instagram has been working for a long time to offer brands more advertising space and to enable manufacturers to reach more people with their businesses. In this context, one of the important developments during the pandemic period was the opening of the Instagram Shopping page in Turkey.
The statements of Instagram President Adam Mosseri indicate that the platform will continue to work on new features for businesses and manufacturers to sell. While I am eagerly waiting for the new updates, I would like to share a few more details made in 2020 that will be useful for your Instagram marketing.
With the new content format called Instagram Guides, it is aimed that producers and brands can share blog-like posts that they can curate. Users with Guides; They will be able to make suggestions to their followers by creating content in three categories: places, products and posts. The Post section allows you to create a compiled content about the topic you choose by bringing together the posts you have shared or recorded. Products added to the Shop can be used in the Product section. In the "Places" section, it is possible to create concepts with the contents of which location is entered.
Businesses now have a unique QR code on their profile. You can share the QR Code, which you can find in the menu on the profile page, both within Instagram and on different platforms. When you enter the Discover page, you can scan the codes that appear with the camera that opens when you press the button in the upper right corner.
