Marketing Consumers want concise messaging they can read on their time, and text messages meet that desire. Whether you’re powering a small business to initial success or managing an established corporation, texting is one of the most effective ways to reach a mass group. Those short notifications come with big benefits to your company. Text messages have a high response rate. Unlike emails, which have a 15-25% response rate on average, texts offer more than 7x the response, hovering around 45%. The high open and response rates make SMS marketing campaigns a key element for many different types of marketing.
Messaging can be used at nearly every point in the sales cycle. From grabbing potential customers’ attention with a first-purchase discount to sending loyal customers marketing messages based on past purchases, texting can adapt to the different stages of your company’s sales funnel. It’s easier to text than talk. The same reason you prefer to get a text message rather than a call from your email database neighbor is the same reason your customers prefer SMS to a call from you. Your customers can pick up their phone and read a text when it fits their schedule. The branded message doesn’t interrupt their day, and they have the power to respond on their time. Customers are already comfortable with texting.
Mobile marketing allows you to meet your target audience in their comfort zone when it comes to communication. A 2014 Gallop poll found that “sending and receiving text messages is the most prevalent form of communication for Americans younger than 50.” Reaching your customers through text doesn’t introduce a learning curb that’s inherent to unfamiliar mediums. Texting allows for valuable feedback from your customers. SMS surveys can be used to increase your knowledge of customer expectations, demographics, and buying habits. Research suggests 31% of customers readily respond to SMS surveys.
