You can choose from: Automatic: TikTok chooses the audience for you Custom: You choose the genders, age ranged, and interests you want to reach Then, you need to set your budget and duration, and then add your payment information. Once you’ve completed all the steps above, you can click start promotion! How to Advertise on TikTok If you’re looking to grow your account, even more, you can advertise as part of your TikTok marketing strategy! Here are the steps you need to follow to successfully advertise on the platform: Create your TikTok ad account Navigate to TikTok video Ads Manager Choose your billing country/region. Next, select whether you’re advertising a business or a personal account.
Then click “Next” You will then be asked to give your email address and create a password. A verification code will then be sent to either your email or your phone depending on the verification method you chose. Lastly, agree to the terms and conditions, and click “Sign Up.” Install the TikTok Pixel Next, you’ll need to install the TikTok Pixel. The TikTok Pixel is a tool that you implement business email list into your website. It allows you to track user activity, monitor your sales, and find the best audience for your advertisements. Once you install the pixel, you need to select “Standard” or “Developer” mode.

Then it is time to set up a “Web Event.” For more in-depth information on how to install the TikTok Pixel, check out the article here helparticle?aid=9663 Create Your Campaign Now that you have the TikTok Pixel set up, it’s time to create your campaign. Navigate to your TikTok Ads profile and click on the “Campaigns” tab. Then, click the “Create” tab. Next, choose your campaign objective. Your three choices are drive traffic, conversions, and app installs. Give your campaign a name and set the campaign budget.