The graphic design is also of great importance. Therefore, pay attention to whether the photos are just an addition to the article, or rather there are more of them than the text itself. An additional element that enriches the content is video. Does the competition in the market use such a form? If so, it means that your target group is susceptible to video content. Then consider including such activities in your content marketing strategy. Distribution channels All the tactics used make the content go into the world, and Internet users become natural ambassadors of the brand. When analyzing the activities of your competitors, don t forget to look at which channels of content have had the most shares.
Although Facebook still remains the most popular medium in our country, Instagram is hot on its heels. Also consider Twitter, LinkedIn and Pinterest each form of content should be adapted to the appropriate medium. Infographics and photos are typically shared on Buy Email List Instagram and Pinterest, traditional articles on Facebook, short messages on Twitter, and industry and business news on LinkedIn. This is something you need to pay attention to even the most valuable content, distributed in the wrong channel, will not generate satisfactory traffic.
Simply, it will not reach the right target group. Competition analysis take up the challenge! Creating a coherent content marketing strategy based not only on a creative idea, but also on reliable data will help you succeed. Competitor analysis is the first step that will allow you to win the war with your business rivals. Take advantage of their content success and become a GameChanger. Or maybe you need help finding or researching competitor activities? Contact us!An excellent content marketing team what competencies does it require? TABLE OF CONTENTS Hard skills what should a content marketing specialist know? Soft skills what should a content marketing specialist look like? "Content is king" you surely know this phrase from Bill Gates.