Internet Marketing has various theories and models. One particular theory that is in accordance with the stages of internet marketing is the theory of the Seven Stages of Internet Marketing (Mohammed, Fisher, & Jaworski, 2003, p. 9), explained that there are seven stages in Internet Marketing as follows: Tahap Framing the Market Opportunity This stage includes analyzing market opportunities and collecting data from online and offline systems to create opportunities.
The ways of analyzing market opportunities can be seen from the six steps listed below: 1. Investigate Opportunity in an Existing New Value System This section is used to broadly identify which areas new companies will enter and what opportunities can be obtained to Netherlands Mobile Number List allow companies to enter the market. Identify Unmet or Underserve Customer Needs (Identify Unmet Customer Needs) New value creation is based on doing a good job of seeing what customers need by identifying business processes within the existing company to see whether the current system can meet customer needs or not.
The key activity at this stage is to identify one of the unmet needs or needs that have been met but in a better way. Determine Target Customer Segments Segmentation is the process of grouping customers based on the similarities that exist in them. After grouping customers into different segments, the company must determine which segment the company is targeting. Several customer grouping approaches: Geographics: country, area, city, or domain ISP.