The emotional component is not as important here as in B2C, and the emphasis is on technical and operational characteristics, service, economic effect, etc. For B2B, expert presentation of the material is important - otherwise you will not be trusted. However, there are relatively simple B2B niches, such as trucking or office rentals; Industries with a very narrow target audience : To attract customers, you need to have an excellent understanding of the product, since customers are more likely to be experts themselves.
A good example of a product is aviation technology; innovative products, goods and services-novelties : the complexity is due to the lack of demand, background information email database on the topic, an established positioning scheme; complex products for B2C . The problem is that you need to present information about complex products in simple language, because most of the customers will not be experts. It is necessary to explain in an accessible and intelligible way what kind of product it is, what are its advantages, what it will give to the client, etc. In this case, a kind of double work is done: first you need to immerse yourself in the topic and understand its essence, and then translate it all into human language.
Examples medicine well filters, heat pumps, etc. Website promotion in complex niches requires a special approach. Of course, you cannot do without search engine optimization, contextual advertising and placements in thematic directories, but complex niches of topics are complex, requiring how-to content and accompanying a potential buyer at every stage of the sales funnel . To firmly occupy your niche and become an expert in your industry in the eyes of the consumer, pay attention to content marketing. Why you need content marketing in a complex niche Content marketing in complex niches is based on the analysis of the target audience and a detailed study of not only the product, but the industry as a whole.