So what can you do to ensure that you make a positive impression and get the maximum percentage of visitors to view and view your content? It starts by answering some basic questions and satisfying the curiosity of your casual visitor. At the end of the day, You want to make sure you've covered all the bases and You're not overworking your visitors. With that said, here are eight specific questions every visitor wants answered in 10 seconds. 1 - What are you selling? First and foremost, they will want to know immediately what product/service you are offering. As soon as they land on your website, this will be obvious and absolutely no guesswork. Here's a good example from Moz. With just a few lines of copy, you immediately know that Moz is selling online marketing software.
Furthermore, it is clear that this software is designed to help your brand increase visibility and simplify your campaign. You don't have to scroll halfway down the page to understand this. The information is presented above the fold, so that in just a few Israel Phone Number List seconds you get the gist of what's going on. The point I'm trying to make here is that your first priority should be explaining who you are and the product/service being offered. This is the proof. Failing to clarify this information or force visitors to browse your site to find out it is just doing yourself a disservice. 2 - Why should they care? After establishing what your offer entails, your visitors will have a more pressing concern.
How will it improve their lives and address any pain points they are experiencing? In other words, what do they have in there and why should they care? This is where you need to communicate your value proposition, which essentially means why they should do business with you. I think Moz made this clear on their homepage by simply saying, “Online marketing is complicated. Moz software makes it easy. " By reading this, visitors know that using this tool can simplify their lives and relieve some of the stress that comes with online marketing. It's short, sweet, and concise. Here's a little more information about the value clause . The bottom line here is You need to promote your product/service in such a way that it inspires consumers to buy. I recommend brainstorming to determine what is the top reason someone wants to buy. Then make this clear on your website.