The Google Display Network, with over two million websites and six hundred and fifty thousand apps, is one of the most influential and profitable digital marketing channels that most Fashion & Lifestyle companies use very little. It can be a gold mine of targeted, quality traffic at a lower cost. This article contains essential knowledge for the field of fashion and style, for example: Reasons why fashion and lifestyle companies should rethink digital strategies and invest more in the Display Network. Key Audience Demographics Research Results for Advertisers and Ad Publishers.
Valuable information on topic similarity for advertisers and ad publishers. Explanations of why advertisers prefer two specific ad sizes, while publishers use an almost equal share of all sizes and formats. What is the preferred ad format - images or responsive ad. And the list of tips for creating a better ad. img-semblog ROI-based traffic from the Google Display Network (GDN) is high value for acquisition and retention when fax list campaigns are executed correctly. Small merchants, for example, avoid display ads at all costs, because they have limited budgets and resources, as well as limited knowledge and lack of strategic guidance.
In a nutshell, smaller companies don't always know how to display ads correctly and some are intimidated to try because they are afraid of losing money. These retailers (and wholesalers too) try to manage campaigns on their own, because agency management and minimal spend are still unattainable for them. Often, after the first failure, they stop campaigns and never try again. Unfortunately, this is reality. Larger companies tend to cede the management of paid advertising campaigns to third-party agencies who make their own decisions about how and where to display ads.