Influencer marketing has emerged as one of the more effective ways for brands to spark engagement, drive brand awareness and reach audiences via digital platforms. And with the option growing in popularity, social media giants like Facebook are now looking to better facilitate such connection, enabling improved, transparent brand campaigns which deliver better advertiser results. Facebook’s latest initiative to foster influencer marketing is its new Brand Collabs Manager tool, which helps to connect brands with relevant content creators for such purpose. manufacturingdive logo Be the smartest manufacturing leader in the room Get the Free Newsletter Daily Dive icon Through the platform, brands have the option of finding influencers who have similar audiences based on various factors (age, gender, interests). These influencers - who have follower counts ranging from 25,000 to 8 million people - also have access to insights and data.
Making it easier for brands to assess their actual reach and capacity, helping to find the right match. So how will this impact the world of influencer marketing? In this post, we’ll take a look at how brands can leverage the new platform to fuel up their influencer marketing strategies, and France Phone Number List get the most out of their efforts. Identify the Right Influencer Brand Collabs Manager enables businesses to establish improved connection with influencers who align with their brand values, vision, and purpose. Influencers can set up a portfolio that’s connected to their Facebook Page, and present campaigns where they’ve collaborated with brands and incorporated messages and products into their content. The top relevant creators will also have a percentage match on their profile thumbnail, depending on your listed requirements, while you can also be able to see their audience reach, and set an audience match to see how it compares to yours. From there, you can choose any influencer or group of influencers.
Identifying the right person to represent your brand is vital - influencers with a massive following aren’t always the right fit for your audience. Always remember that quality trumps quantity when determining the right creators to partner with. Great Content Wins Over All The pillar of any effective marketing strategy is exceptional content - and that’s no different for influencer marketing. Keep up with the story. Subscribe to the Social Media Today free daily newsletter Email: Work email address Sign up Influencers are content creators who have become exceptionally successful with their craft - brands should not only focus on the influencers they’re looking to partner with, but even more so, the content they publish, and how that might work in representing their brand. Effective content is authentic, resonates with the target audience and represents both sides well. With the influx of brands and influencers, you need to get creative to break through the noise and stand out.