Regarding their interest in a potential match, it’s absolutely crucial for profiles to immediately capture the viewer’s attention. If the individual isn’t able to spark at least a minor interest within an instant, they are permanently swiped off the user’s account. If people are willing to swipe away a potential life partner in the blink of an eye, how much time do you think they’re willing to spend evaluating your marketing email?
Not much. According to MailChimp, if you receive open rates of 25% and click through rates of 4% you’re well above average for most industries. Because the average individual is exposed to 4,000-10,000 advertising messages per day, it’s no wonder that we have become accustomed to Bitcoin Email Leads ignoring most messages that don’t capture our attention immediately. If you find that your marketing emails fail to receive satisfactory click through rates, consider implementing a few of the strategies below to maximize your first impression – and help your email land that second look.
Draw Readers in With a Catchy Subject Line The obvious first step to an increased click through rate is to actually get subscribers to open your emails in the first place. If people never open your emails, they will certainly fail to click on the links within. As with a great blog post, it’s completely acceptable to spend 10-25% of your writing time on the title. Craft it in a way that creates intrigue or urgency so that the reader feels utterly compelled to click on it and learn more. As SumoMe shares in their list of 62 formulas to get emails read: “The best email subject lines will practically force your subscriber to pay attention to your email in their already flooded inbox, open it, and read what you have to say.” Your first impression begins with your email subject line – so make it something that the reader can’t help but click on.
