On its Hubspot landing page, to choose a print option in order to receive its latest guide. And the result is there: 1/3 of prospects asked for the paper version! Align marketing and sales through print The important thing to move a prospect forward in a conversion funnel is intimacy. You have to stand out and talk to the potential customer. In B2B, we are all looking for relevant information: figures, studies, insights, etc. This is precisely what print allows: to provide information to build the value of the brand.
In addition, personalized mail is also a way to show consideration to the prospect: we speak to him directly, and we address him. By sending appropriate mail, it adds Cambodia Phone Number List consideration while providing information or value, which makes the recipient stand out. A key issue for brands. The Oracle case: when paper becomes Techno The print is not necessarily a letter among others that will end up in the trash. Oracle has produced brochures of 8 to 10 pages, with videos shown on an LCD screen integrated into the rigid part of the book.
Upon opening the brochure, the video plays with a personalized message from an Oracle associate to the prospect receiving the brochure. The format is relevant, targeted… and very well received. Half of the mailings receive positive feedback from the prospect. The Oodrive case: print feeds the customer experience A hyper-secure cloud specialist, Oodrive is aimed at CIOs and CISOs of large accounts, which are particularly difficult to address. The team imagined a very interesting "print" and physical campaign for around fifty highly targeted large accounts: the sending of a box containing several goodies dedicated to relaxation, mask, relaxation playlist, scented candle.