How to develop an effective content strategy in the real estate sector in order to obtain new customers? Find all the answers through this guide produced by YouLoveWords. Share the article Estelle Raffin / Published onJune 11, 2021 at 11:14 a.m./ Sponsored by YouLoveWords real estate-guide-youlovewords Guide to good practices for setting up a content strategy in real estate. The real estate sector has been facing major upheavals since the beginning of 2020, as a direct result of the difficult context linked to the pandemic.
Real estate agencies and investors must adapt and find new solutions to connect more easily with customers, and this necessarily involves accelerating their Bahamas Phone Number List digitalization. YouLoveWords , a leading Content Marketing solution, shares a comprehensive white paper for real estate players who want to develop their content marketing strategy and thus gain market share faster. Download the ebook for free What place for digital marketing in the real estate sector? For ten years, a real digitization of the real estate sector has been underway.

With in particular the arrival of new tools and practices which make it possible to adapt to the evolution of the consumption habits of individual customers but also of professionals. For real estate players, the exploitation of data offers a real opportunity to personalize the customer experience at each stage of the journey. The guide covers the marketing trends that will help companies stand out in the world of real estate: PropTechs and big data, inbound marketing, expert and rich content, social media marketing, ad retargeting.