Footer Link Links that appear at the bottom of a page or at the foot of a website. Frames Technology that allows multiple pages to be displayed on a single . FTP File Transfer Protocol - a protocol for transferring data between computers. Gateway Page Another name for the gateway page. Geotargeting A technique for targeting audiences based on geographic location. Googlebot Software developed by Google to automatically crawl the web for their index, commonly known as a robot or spider. Google Search, which was created in September 1998, is seen as the gold standard of search technology. Google Ads An advertising platform designed to help website owners create ads to be displayed on Google search results pages using the PPC model.
Formerly known as Google AdWords. Google Analytics A free analytics platform created to help website owners analyze traffic and understand Canada Phone Number Data audience intent and behavior. Google Keyword Planner A keyword research tool provided by Google, it generates keyword ideas and provides important information regarding keyword weight, cost per click (CPC), and search volume. Google Search Console - Google search console A free platform for website owners to monitor, optimize and maintain their presence in Google search results. Formerly known as Google Webmaster Tools. Google Trends A tool created by Google to explore the latest search trends and topics in a visual format. Google Webmaster Guidelines Guidelines created by Google to help website owners understand best practices, including practices that may lead to algorithmic devaluation.
Gray Hat SEO SEO strategies that follow the guidelines of search engines. Gray Hat SEO is not something between black hat and white hat, as many think of it, it is the practice of using technically legal methods to improve rankings. Guest Blogging A link building tactic that involves creating content for other websites in exchange for a link. A server configuration file that can be used to protect passwords, overwrite or redirect files. Head Term A short, popular keyword with high search volume. Heading tag Headings of content on a web page, displayed as HTML syntax. Headings are useful for search engines to better evaluate the structure of the text on the page and for users to see the page more clearly. Homepage The default or introductory page of a website. Hypertext Markup Language - the basic code that developers use to create web pages.
