Onboarding is an introduction to a product or system, which is conveniently carried out using an email chain. From them, the user learns how to use the product or service correctly, and at the same time gets acquainted with the values of the company and its philosophy. When it comes to services, the main task of onboarding is to lead a newbie through the sales funnel from a free user to the first payment. We analyzed the onboarding series of Airbnb, Shopify, and Stripe to help you set up your own effective campaign.
The onboarding chain from Airbnb Airbnb's source of revenue Whatsapp Number List is a percentage of rental fees Therefore, administrators are most interested in ensuring that those who wish to rent out their apartment quickly and correctly set up a rental advertisement. 1. "Host your first Airbnb guest this weekend" As soon as the new landlord leaves his contacts, he will receive an email with this subject. In it, he will find detailed instructions on how to properly.
Now he is stimulated to take targeted action by social proof - reviews of satisfied landlords who constantly receive additional income from the service. The remnants of doubts and fears are dispelled by assurances that the host himself will be able to choose suitable guests and will always receive online support. The call-to-action remains the same as in the first email: “Finish your listingPublish your ad to start earning extra income" To finish off the doubters, Airbnb is sending out a third onboarding email It contains links to articles covering the most pressing.