Free content can answer objections Once a prospect has started to get to know your value, then they will have more questions … of the “yes, but” variety. It’s best to answer these objections and put your prospect’s mind at ease before those objections become reasons to not do business with you. — and the service provider who best shows they understand a prospect’s problem tends to be the one who gets the business. Free content can show proof and results A great way to answer objections, and to establish yourself as the go-to person, is to prove your value through existing results and case studies.
Free content can provide more reasons “why” Sometimes philippines photo editor your prospects will not warm up to your solutions right away. They need to know what you are talking about and why it is important to them. Providing “serving suggestions” and “use cases” allows your prospect to understand how what you do fits into their life or business, and to imagine getting those benefits. Tutorials and demonstrations can also help existing customers get more out of what they paid for. Free content can give a “free taste” that builds desire for the full meal When your business makes money by selling advice or information, it is a good idea for your prospects to get some early results.
This allows them to build trust with you so that they feel confident that your more in-depth or advanced information will also deliver on your promises. The quicker and easier they gets these results, the more “bought in” they will be. Free content can tell your story and show people who you are as a person In many industries, who you work with can be as important as what they do for you, especially if they will be working with you closely for a while. In general, we prefer to work with people we actually can stand being around. That means establishing your personality in addition to your credentials. Use personal anecdotes and let your voice come through your free content. Free content can reward prospects for their attention Sonia Simone calls the concept “Cookie Content.” This idea is crucial.