How to write cornerstone content? Search for keywords i'll never stop saying it: it all starts with the analysis! This also applies to cornerstone content. We start with a keyword research : from the most important to the related keywords. Cornerstone content must contain at least the most important keywords, those for which we want to position our brand. Target study knowing your target audience, their needs and their problems is fundamental to writing an effective cornerstone, which goes straight to the point and responds exactly to the needs of your audience.
Only by knowing the target well will you be able to answer their questions exhaustively. Knowing your target is essential in the first place to identify which articles and pages to assign the cornerstone characteristic to and, secondly, to write the article in an exhaustive manner. Structure of the pages there is no minimum or maximum number of cornerstone content. The important thing is that they are linked directly to the home page and that they receive many internal links from other pages jewelry retouch service or articles on the site. Length cornerstone contents are meant not to sell, but to educate or inform: they must be comprehensive on certain topics, they are necessarily longer than average . Readability since this is a rather long article, it is necessary to take care of the organization of the paragraphs. Paragraphs should not be too long, preferably preceded by headlines . Use bold to highlight the most important keywords and phrases. Optionally insert an index with anchors at the beginning of the article or page. Gain authority with cornerstone content you must first demonstrate your authority in the subject matter . Use quotes, videos, infographics, integrate collaborations with experts, anything that can support your thesis and demonstrate your professionalism.
Even here and even more so, you have to put into practice what are the best practices of seo on page : add the title and description to the page, take care of the hierarchy of titles , insert optimized images (here a my article on how to optimize them ) characterized by an alt and a title , etc. Don't be parsimonious with keywords cornerstone content must be keyword rich . First the ones that are most relevant to your business, but also the related ones if you have more cornerstone content. Inbound internal links as mentioned before, it is helpful for cornerstone content to receive many inbound links , . Many links from other pages and articles on your site. If it is true that your article is cornerstone content, then you need to prove to google and your users that your site actually rests on that content.