The olfactory component of this sensory attack, Disney uses a proprietary patented device known as a Smellitizer. photo of a pink and white candy shop window See the decorative circles in the paneling beneath each window? Those are smell itizers. Image via All Ears A few key examples of this are: The scent of popcorn near the parks’ front gates Vanilla smell along Main Street USA to make guests feel hungry and buy food Disney also uses scents to tell their attractions’ stories, like: The smell of old wood and salt air in Pirates of the Caribbean Musty old house smell.
In the Haunted Mansion Scents immerse us image manipulation service in specific places (and in some cases, times). You can capitalize on this by using scents that have a strong emotional impact on your audience, even scents that transport them somewhere other than your store. Magic Candle Company, a retail brand that only operates online, connects with buyers through scents that bring them back to memorable vacations: six promotional images, each for a specific candle scent Image via Magic Candle Company kinds of brands can (and should) use scent marketing.
If your product has a familiar, comforting smell, definitely make that scent part of your marketing strategy. Think about how Cinnabon does it—their cinnamon rolls smell amazing, so of course that smell is a huge marketing draw. Starbucks, too—close your eyes and imagine you’re in a Starbucks right now. What are you experiencing? More specifically, what do you smell? For baked goods and coffee brands, scent marketing is a no-brainer. In fact, scent marketing is generally a great way to go for most food and beverage brands—particularly brands that offer up sweets and baked goods.