This memorable logo was timeless enough to carry Barbie doll through the ages. This goes to show that a logo that relies on a distinct style (and vibe) is necessary for a company that frequently launches new products. 19ogle Google shared the brand new version of its logo in 2015. The goal with this new update was to create a logo that works with the responsive design it can go on any screen without compromising its integrity. Since the beginning of the company, the logo has been simplified more and more with each update, although it is still the same logo. 2015 Google logo Logo design via Google It is also a logo that lends itself to significant modifications while maintaining its basic structure.
I am referring here to the “Google doodle”. Having a fairly photo retouching service basic and simple logo gives the company great freedom to customize it according to current events. This dynamism gives relevance to the logo (and to the company). 20. Pepsi Pepsi logo Logo design via PepsiCo Pepsi's iconic logo, the Pepsi Globe, was originally based on the brand's bottle cap, and featured red, white, and blue colors to capitalize on American patriotism during World War II. The history of Pepsi's logo has a lot to do with it being a competing product to Coca-Cola. This is an example of a logo that is successful because it helps distinguish the brand from its competitors. Initially, the Pepsi logo also featured a cursive-style wordmark, but it was later replaced with a contemporary sans-serif to distinguish itself from Coca-Cola.
The brand kept its spherical symbol to show consumers that it was still the same as before, but had improved in the meantime, and thus maintain customer confidence. 21ate The version that joined the organization on its journey to becoming a well-known brand is a version that was a wordmark, to which lead designer Marina Willer added a signature blur effect. The idea was to invite the public to focus on the logo in order to remember it well. Pretty smart, right? The Tate logo versions of the same TATE logo, each varying a bit in being more or less sharp. This idea, while unique and very original, ended up causing some confusion, and in 2016 the logo was simplified for consistency. This is the version we see above. 22. National Geographic The National Geographic logo looks quite simple, although a lot of market research went into creating it.