When you start a business you must be perfectly clear that you cannot be the same as others , you need a unique and different value proposition that allows you to stand out from the competition, otherwise, you will only be one more business in the market and customers will not to have a reason to prefer you. Each business must have that differential, that something that makes it special and that only it can offer to the market.
If your product or service is very similar to others, customers will only buy from you if you sell cheaper than the competition. In case your product is not the Industry wise email list cheapest in the market, you need to identify and communicate the differential that makes your business special. In the following conference, organized by UniPymes , they tell us about this important concept and explain how we can define the differential of our business and how to.
Communicate it to our clients. Related content: Facebook Twitter LinkedIn Pinterest WhatsApp E-Mail Javier Diaz I am a young entrepreneur passionate about technology, education and business. Blogger in Business and Entrepreneurship, creator of Entrepreneurs, Co-founder of Net Masters and Professor of Entrepreneurship. Inicio » Administration » How to identify and communicate the differential of your business leave a reply.