You should also know that it is thanks to Mr. Adrien's excellent Logos Blog that I found most of these news, so let's give back to Caesar what belongs to Caesar and don't hesitate to say hello to him on her blog! We start at Unilever, the multinational consumer group, which has decided to revise the logo of its low-fat butter brand Planta Fin . Implemented in May by the design agency Hotshop (Lenôtre, Selectour, etc.), the new packaging and the new logo were designed to " reinforce the positioning of the brand, namely taste, simplicity and authenticity.
The objectives are also to make the product emerge on shelves and to be recognized by Planta Fin buyers. Planta Fin's new logo A surprising change since the new logo addresses a rather old-fashioned side compared to the old one which is more in tune with the times. The old Planta background remove service Fin logo Let's stay in food with a novelty on the aperitif side, which you have already seen on the shelves or on television, since it is the Belin brand of aperitif biscuits , owned by the Kraft Foods group via its subsidiary LU , which has adopted a new logo, new packaging and new communication.
Belin's new logo Unfortunately, Kraft Foods did not respond to my successive requests, nothing to put in their mouths (except a cheese chip) to inform you about this change... too bad for you, for me, and for them! all I can tell you is that this logo comes with a new tagline " Good Mood Trigger ". Belin's old logo Also at Kraft Foods via LU, the brand of rusks and consorts Heudebert has also changed its logo. Nothing extraordinary to tell you either, for the same reasons as mentioned above. So I just leave you the link to the article in question on the Logos Blog which will tell you more about it than me! We continue in mass distribution, this time up to distributors, and in this case the Petit Casino stores which are transformed into Casino Shop and Casino Shopping, the first for mini-markets of less than 350 m² and the second for larger areas, i.e. 1,300 and 700 points of sale respectively.